Who is X-treme Smile?

Our story began in 2010. The owner, Jitske, became a mother at the end of 2008 — and as many mothers know, that changes everything: your life, your schedule, your body (ahem…), and your outlook on life. During her pregnancy, she left her busy job, and after her son was born, she decided to take a new direction. She had already completed studies in Hotel & Hospitality Management and as a Dental Assistant, but she felt her journey wasn’t finished. She went back to school to study Graphic Design. Alongside her studies, she wanted to work again, but soon realized that performing treatments took up too much time. So she began teaching — sharing the dental skills she had learned. Even though being a dental assistant wasn’t her true passion, teaching about teeth whitening and everything related to it was. And that’s how X-treme Smile was born! What started at home — just like many of our customers — has grown into a thriving, professional company.

Over time, everything became more professional: we launched our own cosmetic line, and a true brand was created — X-treme Smile! We’ve since appeared on several TV shows, had our products used and promoted by celebrities, and today we’re stronger than ever. Now, we work with a small but dedicated team from our location at Albert Einsteinweg 4 in Joure. We inform and train our clients, process online orders, and (sometimes) fix little mistakes — because yes, we’re human too 😉.

Our mission: to train professionals in the teeth whitening industry in every possible way. Sharing knowledge from our passion — for bright white smiles! 😁

Our Team

Our team isn’t just friendly — we’re highly professional. Some of us have a background in dentistry, allowing us to provide top-level training and continued support even after the course. Becoming a true professional doesn’t happen overnight. That’s why we’re always here to help — whether you’re facing a tricky client, an unusual case, or something just doesn’t go as planned. Together, we’ll make it work!

Our Team:

🦷 Jitske – Owner & Trainer

🦷 Pieter – Jitske’s Husband

🦷 Karin – Trainer & General Assistant

🦷 Jolanda – General Assistant

🦷 Elke – Trainer

🦷 Sandra – Trade Fair Assistant